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International competitiveness of SMEs

Description

The factors that drive the international competitiveness of SMEs are analysed. Fundamental aspects of strategic management that allow the internationalisation of the company to be framed in the strategic context. Applications to traditional manufacturing sectors and industrial clusters.

Keywords

cluster, globalisation, competitiveness, SMEs

Manager UV
  • Pla Barber, Jose
  • PDI-Catedratic/a d'Universitat
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