Organizational change initiatives frequently fail. This failure is often attributed to neglecting the human perspective within the chosen implementation strategies.
This study investigates professionals' perception of various change strategies, the relationship between goal orientation and these perceptions, and the moderating influence of an innovative team climate on this specific relationship. An online survey was conducted with 104 professionals, and data analysis included descriptive statistics, correlations, and linear regression. The results indicate that an innovative team climate is the most significant factor influencing the perception of all three change strategies, rather than goal orientation dimensions. Furthermore, an innovative team climate moderated the relationship between performance goal orientation and both empirical-rational and normative-re-educative change strategies.
This research provides new, valuable information on the effective deployment of change strategies and the successful implementation of transformation processes.
Gruschka, N., Margaça, C., Mónico, L. and Ramos, J. (2025). How Does Goal Orientation Affect Professionals’ Change Strategies Perception? Psychological Studies, 2025. https://doi.org/10.1007/s12646
