On Thursday 5 May, at 15:30, the webinar "Case study: relationship between the optimisation of funnels used for online insurance contracting and pricing" will be held.

Ibtissam Azaoum Zahoum, a graduate in Economics and International Business, with a Master's degree in Actuarial and Financial Sciences, will give a seminar on 5 May on the need to improve funnels to boost online recruitment in the world of insurance companies.

The specialist in the insurance sector, who is currently part of the AXA Graduate Program, will analyse the importance of the funnel or conversion funnel in the online customer acquisition, insurance contracting, renewal, etc.

The webinar can be followed online. The link will be accessible on 5 May at 15:30 on Thursday 5 May.