Logo de la Universdad de Valencia Logo Máster Universitario en Gestión de Negocios Internacionales (iMBA) Logo del portal

Blog

  • TV Audience

    Nielsen – The quandary of the ratings powerhouse

    11 de abril de 2016

    Around the same time period when the introduction of colour was revolutionising our viewing habits, Nielsen ratings and audience figures grew into a key money maker for broadcasting networks around America.