81% of digital agencies to increase workforce this year 09/05/16 Web platform Kentico have released their 2016 Digital Agencies Survey. Despite a predicted increase in technological investments, a larger workforce is the preferred expenditure for the average...[Read more]
Television Advertising: Does it Trigger Social Media Brand Engagement? 02/05/16 The act of engaging is taking a much broader meaning in the digital era. Social media has placed brands a finger stroke away from their customers, with the traditional barriers of entry into...[Read more]
Are US Shoppers Satisfied with their Retail Firms? 19/04/16 The American Customer Satisfaction Index (ACSI) for 2015 shows a slight drop in U.S. shoppers’ satisfaction with nationwide retailers, with online sellers again the best rated.[Read more]
Help IBSA Students and Aspanion fight childhood cancer 19/04/16 Five students of the IBSA Dual-Degree Programme have set up a fundraiser for Aspanion, a Valencian association that helps children with cancer.[Read more]
Applying for the iMBA: All you need to know 14/04/16 So you have finally decided to apply for our International Master’s Degree in Business Administration programme, but you’re not sure where to begin? Then please, read on.[Read more]
Nielsen – The quandary of the ratings powerhouse 11/04/16 Around the same time period when the introduction of colour was revolutionising our viewing habits, Nielsen ratings and audience figures grew into a key money maker for broadcasting networks around...[Read more]