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81% of digital agencies to increase workforce this year

Web platform Kentico have released their 2016 Digital Agencies Survey. Despite a predicted increase in technological investments, a larger workforce is the preferred expenditure for the average...[Llegir més]

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Television Advertising: Does it Trigger Social Media Brand Engagement?

The act of engaging is taking a much broader meaning in the digital era. Social media has placed brands a finger stroke away from their customers, with the traditional barriers of entry into...[Llegir més]

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Are US Shoppers Satisfied with their Retail Firms?

The American Customer Satisfaction Index (ACSI) for 2015 shows a slight drop in U.S. shoppers’ satisfaction with nationwide retailers, with online sellers again the best rated.[Llegir més]

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Ajuda a estudiants de l'IBSA i a Aspanion a lluitar contra el càncer infantil

Cinc estudiants del Programa de Doble Titulació de l'IBSA han iniciat una campanya de recollida de fons per a aquesta associació valenciana que ajuda a xiquets y adolescents amb càncer.[Llegir més]

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Applying for the iMBA: All you need to know

So you have finally decided to apply for our International Master’s Degree in Business Administration programme, but you’re not sure where to begin? Then please, read on.[Llegir més]

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Nielsen – The quandary of the ratings powerhouse

Around the same time period when the introduction of colour was revolutionising our viewing habits, Nielsen ratings and audience figures grew into a key money maker for broadcasting networks around...[Llegir més]

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