On 9 February 2024, the students of the Master's Degree in International Business Management visited the Anecoop Innovation Centre

Our students toured the facilities of one of the two centres for R+D+Ti of Anecoop, in particular the “Masía del Doctor” (The Doctor’s Farm) Experimental Field Station that the organisation has located on Museros, Valencia. It is one of the most important private trial centres in Europe and the only one to combine experimental knowledge with real application on farms.

Thanks to the warm welcome from the staff at Anecoop, our students were able to expand their knowledge of innovation on agricultural production, as well as on their distribution channels.

This activity was promoted by Marta Frasquet, Full University Professor of Marketing and Market Research in the framework of the subject Distribution and International Logistics.