On July 18, 2018 Juan Carlos Siurana, Professor of Moral Philosophy in the Department of Philosophy of the University of Valencia, will present in Barcelona his new book Felicidad a golpe de autoayuda (published by Plaza y Valdés Press, 2018).

The event will be held at Casa del Llibre bookshop, located at Passeig de Gràcia nº 62, in Barcelona, and will begin at 7:00 p.m.

He will be accompanied by two major references of bioethics and applied ethics:

Josep Maria Busquets

Medical specialist in Preventive Medicine and Public Health. President of the Catalan Society of Bioethics in Health Sciences.

Begoña Román

Professor of Philosophy, University of Barcelona. President of the Ethics Committee of the Social Serves of Catalonia.

In his book Juan Carlos Siurana lays the foundations of a new applied ethic, which he calls the "ethics of self-help".

The best sellers of self-help, which currently sell millions of copies worldwide, have a huge impact on the lives and health of people. For Siurana it is necessary to approach this phenomenon from an ethical perspective.

The author tells us the following about his book:

"What do you need to be happy ?: To have a more positive attitude? To love you more? To order your life? To find a partner? To make the relationship work with your family? To educate your children well?, Know how to relate to the people around you?, stand out in your profession?, earn more money?, get your company to succeed?, lead a healthy life?, awaken your spiritual side?, discover your place in the world?

In this work I present the main contributions of several hundreds of best sellers self-help books, with their methods, to achieve all those things and many more than you can imagine.

Most of these books have million-dollar sales. Their success is due to many reasons that you can read here. One of them is the closeness and simplicity of their language. Another, the amazing results they promise.

But, as you can imagine, the fact that a book is presented as self-help does not mean that it is really going to help you. Some are valuable, but others can harm you. Do you know how to distinguish them?

Here I offer you my personal orientations to approach the reading of these books. And, honestly, I think you'll find very useful tools to follow your own path to happiness. "

On the back cover of his book, you can read the following sentence of Professor Adela Cortina, Professor of Ethics of the University of Valencia:

"An essential book to understand why self-help best sellers guide the lives of millions of people. It suggests promising ways to approach happiness. Reading it is a smart option. "