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National congresses with a scientific committee for the selection of papers (I)

  • September 1st, 1995
People in the class

Congresses organized between 1995-2006.

  • Frasquet M.; Küster, I. and Vila, N. (1995): "An exploratory study of the informative content of advertising on international television channels. VII Encuentro de Profesores Universitarios de Marketing, Barcelona, September, 143-155
  • Frasquet, M.; Küster, I.; Torán, F. and Vila, N. (1996): "Nuevas tecnologías en la formación de vendedores". VIII Encuentro de Profesores Universitarios de Marketing, Zaragoza, September, 141-155.
  • Küster, I.; Royo, M. and Vila, N. (1997): "Competitive groups based on market orientation". IX Encuentro de Profesores Universitarios de Marketing, Murcia, September, 27-28.
  • Vila, N. and Küster, I. (1998): "Resources and capabilities and product/market positioning: their relationship with performance and business rivalry". X Encuentro de Profesores Universitarios de Marketing, Santander, September, 337-345.
  • Bigné, E.; Vila, N., Aldás, J. and Küster, I. (2000): "Group analysis in the automobile industry: an application of the mobilities ratio to the comparison of alternative methods". X National Congress of ACEDE, Asturias, September (CD-ROM).. 
  • Torán, F.; Aldás, J.; Küster, I. and Vila, N (2000): "Validity of social class as a market segmentation variable: application to household expenditure on consumer durables". XII Encuentro de Profesores Universitarios de Marketing, Santiago de Compostela, September, 337-345.
  • Bigné, E.; Aldás, J.; Küster, I. and Vila, N. (2000): "Establishing the determinants of customer loyalty: concept mapping". XII Encuentro de Profesores Universitarios de Marketing, Santiago de Compostela, September, 337-345
  • Aldás, J.; Küster, I. and Vila, N. (2001): "El efecto de la composición del hogar sobre el gasto en ocio del mercado de tercera edad". XI National Congress of ACEDE, September, Zaragoza, 34 (CD-ROM). 
  • Aldás, J.; Küster, I.; Royo, M. and Vila, N. (2001): "Role differences and level of sexism between women and men: analysis of Spanish magazines during the last three decades". XIII Encuentro de Profesores Universitarios de Marketing, Málaga, September, 177-189.
  • Aldás, J.; Küster, I. and Vila, N. (2003): "Cluster analysis and the neural network approach in the segmentation of the elderly market: comparison of techniques". XIII Congreso Nacional ACEDE, September, Salamanca, (CD-ROM).
  • Aldás, J.; Küster, I.; Vila, N. and Andreu, L. (2003): "Market orientation and innovation: analysis of their interrelation in the textile sector". XV Encuentro de Profesores Universitarios de Marketing, Córdoba, September, 63-69.
  • Küster, I.; Vila, N. y Aldás, J. (2004): “Los mayores: perfil del gasto en ocio en función del ciclo de vida familiar”, VIII Congreso de Turismo Universidad-Empresa, 1-16, Benicasim (Castellón). 
  • Küster, I. Y Vila, N. (2004): “El futuro de la licenciatura en I.T.M.”, II Jornadas de ITM, Valencia (unpublished). 
  • Küster, I. and Vila, N. (2006): "The role of innovation in key marketing decisions". XVI National Congress of ACEDE, Valencia.
  • Currás, R.; Küster, I.; and Vila, N. (2006): "Relational actions and international companies: successful outcomes in the textile sector". XVIII Encuentros de Profesores de Marketing, Almería.