University of Valencia logo Logo Research Group on Brand and Positioning - POMA Logo del portal

National congresses with a scientific committee for the selection of papers (III)

  • September 3rd, 2013
People listening to an explanation

Congresses organized between 2013-2022.

  • Canales, I.; Hernández, A.; Kuster, I.; and Vila, N. (2013): "Triangulating CSR in the wine sector with the consumer's decision: if you drink wine, let it be for a good cause". XXV Meeting of University Marketing Professors, Barcelona, September.
  • Canales, I.; Hernández, A.; Kuster,I.; and Vila, N. (2013): "Keys to successful business intelligence: control, professionalism and satisfaction". XXV Meeting of University Professors of Marketing, Barcelona, September.
  • Canales, P.; Hernández, A.; Kuster, I. and Vila, N. (2014): "Salesperson intrinsic motivation: influence of professionalism and control". XXIV National Congress of ACEDE, Castellón, September.
  • Torrecillas, C.; Vila, N.; Kuster, I.; Canales, P. and Hernández, A. (2014): "How to build an ensign with authentic personality through experiential marketing". XXVI Meeting of University Professors of Marketing, Elche, September.
  • Aragonés, C.; Kuster, I. and Vila, N. (2014): "The transfer between a major sporting event and the sponsored brand: the vision of the sports visitor". XXVI Meeting of University Professors of Marketing, Elche, September.
  • Canales, I.; Hernández, A.; Kuster, I.; and Vila, N. (2015): "Healthy activity of adolescents and food product packaging design". XXVII Meeting of University Professors of Marketing, Pamplona, September.
  • Casanoves, J.; Kuster, I. and Vila, N. (2015): "Brand equity in higher educational institutions: the public versus private internal customer". XXVII Meeting of University Professors of Marketing, Pamplona, September.
  • Kuster, I.; Vila, N.; Canales, P.; Hernández, A. and Royo, A. (2016): "BMI & low-fat and low-sugar food consumption in youth consumers". XXVIII Meeting of University Professors of Marketing, León, September (paper).
  • Royo, M.; Alacreu, A.; Abad, D.; Costa, R.; Kuster, I.; Sarabia, F. and Vila, N. (2016): "effects of claim, image and color in product packaging on the purchase decision process: an analysis from neuromarketing". XXVIII Meeting of University Professors of Marketing, León, September (work in progress)
  • Vila, N.; Kuster, I.; Hernández, A.; Canales, P. Hernández, A. and Royo, A. (2016): "Seducing teenagers with food packaging". XXVIII Meeting of University Professors of Marketing, León, September (work in progress).
  • Alacreu-Crespo, A.1; Abad-Tortosa, D.1; Costa, R.1; Kuster, I.2; Vila, N.2; Royo, M.2; Serrano, M.A. (2016): 'Cardiovascular orienting response and its influence on the choice of a stimulus'. Sepneca, Palma de Mallorca, June (poster).
  • Sarabia, F.; Vila, N. and Kuster, I. (2017): "Resistance of tourists to adopt social behaviors". IV Jornadas Científico-Técnicas de Investigación en Turismo, July, Valencia.
  • Hernández, A.; Canales, P.; Kuster, I. and Vila, N. (2017): "Gastronomic tourism and digital foodies", IV Jornadas Científico-Técnicas de Investigación en Turismo, July, Valencia.
  • Aragonés, C.; Hernández, A.;I. Küster, I.; Vila, N. and Canales, P. (2021): "How do students value agile methodologies? Results during confinement by covid-19".7th Jornadas de Innovación Educativa Universitat de Valencia, 20-21 July.
  • Canales, P.; Aragonés, C.; Hernández, A.; I. Küster, I.; Vila, N. and (2021): "Agile methodologies: effects on learning and student performance". 8th Conference on Educational Innovation, University of Valencia, July 11.
  • Mora, E.; Vila, N.; Küster, I. and Ugalde, C. (2022): "Offline versus online ewom on social causes. The moderating role of familiarity", IX Workshop of Young Researchers in Economics and Business, Calatayud, 31 August, 1-2 September.