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National congresses with scientific committee of selection of papers (II)

  • April 9th, 2007
Person advising another person

Congresses organized between 2007-2012.

  • Canales, P.; Küster, I. Vila, N. (2007): "Cross-cultural marketing teachers' profile". XVI National Congress of ACEDE, Seville, September.
  • Rodríguez, C.; Küster, I.;  Vila, N. y Aldás, J. (2008): Evaluation of the sponsorship strategy. Effect of the America`s Cup on Louis Vuitton perception in Spain, France, Italy and Germany”. XVII Congreso Nacional de ACEDE, León.  
  • Aldás, J.; Küster, I.; Rodríguez Santos, C. and Vila, N. (2008): "The effect of brand-event congruence on brand recall: the case of Louis Vuitton's sponsorship of the America's Cup". XX Encuentros de Profesores de Marketing, Gran Canaria.
  • Küster, I. and Vila, N. (2008): "Desired effects in an ideal Web: a comparative analysis of ideal Web versus non-ideal Web". XX Encuentros de Profesores de Marketing, Las Palmas de Gran Canaria.
  • Küster, I. and Vila, N. (2009): "Turnover as a moderating variable in manufacturer-distributor strategies". XXI Encuentro de Profesores Universitarios de Marketing, Bilbao, September, 61-63.
  • Küster, I.; Vila, N.; Canales, P. and Hernández, A. (2010): "Market orientation and the relational approach: effects on innovation and success in Spanish textiles". XXII Meeting of University Professors of Marketing, Oviedo, September.
  • Canales, P.; Hernández, A.; Küster, I. and Vila, N. (2010): "The perception of the sales profession. Estimated valuation or induced depreciation". XXII Meeting of University Professors of Marketing, Oviedo, September.
  • Aragonés, C.; Küster, I. and Vila, N. (2011): "New forms of tourism and tourists: the European Formula 1 Grand Prix". FUE-UJ Tourism Congress, Benicasim, April.
  • Bigné, E.; Küster, I.; Vila, N. and Canales, P. (2011): "Reputación corporativa en cadenas televisivas: antecedentes y efectos". XXIII Encuentro de Profesores Universitarios de Marketing, Castellón, September.
  • Hernández, A.; Küster, I. and Vila, N. (2011): "Social networks in B2C transactions: interactivity and the stimulus-response paradigm". XXIII Meeting of University Marketing Professors, Castellón, September.
  • Monferrer, D.; Blesa, A., Ripollés, M.; Küster, I. and Vila, N. (2011): "Network market orientation as a determinant of the international performance of new firms". XXIII Meeting of University Professors of Marketing, Castellón, September.. 
  • Pardo, E.; Vila, N.; Küster, I.; and Castillo, V. (2011): "La burnout-engagement del vendedor de una empresa" Paper at the XXI Congreso Nacional de ACEDE, Barcelona, September 4-6.
  • Küster, I.; Vila, N.; Aldás, J.; and Hernández, A. (2011): "What leads to higher academic performance of university students? A study in a Faculty of Economics." XXI National Congress of ACEDE, Barcelona, 4-6 September.
  • Küster, I.; Vila, N.; Canales, P. and Hernández, A. (2012): "Internationalization as a moderating variable in manufacturer-distributor strategies". XXII National Congress of ACEDE, Cadiz, September.
  • Kuster, I.; Vila, N.; Hernández, A. and Canales, P. (2012): "Impact of market orientation, Burnout/engagement syndrome and performance on teaching-learning methodologies in the university environment". XXIV Meeting of University Professors of Marketing, Mallorca, September.