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Sport in the construction of the country brand: the tourist and the resident

This project has been initiated by the call of the Regional Ministry of Innovation, Universities, Science and the Digital Society, AICO 2022 CIAICO/2021/062. With a budget of €46,700 subsidised.
Acronym

SPORTBRAND

Developers of the project
Research Group on Brand and Positioning (POMA)
Keywords

sport,country,tourist,resident

Principal investigators:
  • Vila Lopez, Natalia Melania
  • PDI-Catedratic/a d'Universitat
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  • Kuster Boluda, Ines
  • PDI-Catedratic/a d'Universitat
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Start date
2022 January
End date
2024 December