The main purpose of this project is to establish the Strategic Framework for the recovery and economic transformation of the productive space of the Ciutat de l’Artista Faller, located in the Benicalap district of the city of Valencia. This proposal leverages the different studies, participation processes and specific propo¬sals, already undertaken, concerning the exploration of the potential development oppor¬tunities going forward of this highly unique urban enclave. Of particular importance here is the Decalogue for the Revitalisation and Improvement of the City of the Fallas Artist, developed in partnership with the professional sector and unanimously approved by the Valencia City Council in 2015. The design process for this Strategic Framework has sought to increase the commitment of those desiring to revitalise the Ciutat de l’Artista Faller and has sought to broaden their support by exploring new avenues for engagement. Thus, the preparation of this project was undertaken with substantial involvement of the Gremio de Artistas Falleros de València (Guild of Fallas Artists of Valencia), that provided a snapshot of the actual situation of the workshops that are currently located in the Ciutat de l’Artista Faller and served to gauge their interest. Initial contacts were also established with a range of potentially relevant stakeholders, including the Directorate General for the Coordination of Government Action of the Generalitat Valenciana, the Department of Culture and Education, the association València World Design Capital 2022, as well as others involved in European projects linked to cultural and creative initiatives, such as Designscapes and MESOC. The proposal to reactivate the Ciutat de l’Artista Faller was strengthened through close aligned with higher ranking frameworks, such as the Missions València 2030 strategy and the guidelines of the New European Agenda for Culture. Other potential avenues for the promotion of the project, such as the European funding programs Next Generation EU and React-EU, the state guidelines of the PERTE (Strategic Projects for Economic Recovery and Transformation), or the initiative in deployment of the New European Bauhaus, were also considered.