Ecologic, biodegradable, neutral for the climate... In the last years, many companies have exaggerated or distorted their ecologic credentials, usually deceiving their consumers with exaggerated affirmations about the environment or the durability. It is so that this practice gave way to the term “greenwashing”. The Parliament has voted in favour of illegalising “greenwashing” and making information about durability be clear and easily accessible for the consumers. You will find more information in our brief explicative video.
New rules of the EU to avoid using the environmental impact for marketing purposes, deciphered
- March 15th, 2024
-