The Office for the Cultural Recovery (ORC), coordinated by the Cultural Management association and with headquarters at the Universitat de València, has received the recognition of the Valencian performing arts for their task of accompanying, support and reactivation of the sector affected by the DANA. The recognition happened during the Gratitude Gala organised by the AVETID at the Main Theatre on 1 July 2025.
Requested by the Ministry of Culture, Gestió Cultural. Associació Valenciana de Professionals de la Cultura started the Post DANA Recovery Office on December 2024 with the purpose of accompanying the industry and professionals in the reparation of the material damages and emotional impact suffered as consequence of the 29-O floods.
Gestió Cultural, composed by over 120 members, is dedicated since then to provide coverage to the recovery of the sector through the ORC, which brings together 45 associations of the performing arts, music, art and audiovisual.
This office was welcomed by the Universitat de València through a collaboration agreement with its General Foundation in the framework of the post DANA help and reconstruction actions carried out by the academic institution, putting itself from the very beginning next to the people who lived the catastrophe.
In the cultural aspect, specifically, and through the Office of the Vice-Principal for Culture and Society, the UV still present at ground zero working in the music world, with grants for the recovery of instruments and reconstruction of musical societies, as well as the programme if cultural activities to reactivate the sector, such as the Serenates 2025 festival in which perform associations and musicians affected by the DANA, destining the complete earnings obtained by the tickets sale to the Post DANA Aid and Recovery Programmes of the Universitat de València, an initiative that at the same time, has the support of the solidarity activities programmed by the University Culture Service during the 2024/2025 academic year.
Other cultural measures are the rescue of the memory and cultural heritage of the Valencian people through the project ‘Salvem les Fotos’ (with the processing of over 1.5 million pictures belonging to 800 families); or art, in collaboration with IVCR+I and the Valencia Provincial Council for the recovery of contemporary art works.
Gratitude Gala
The iconic theatre of las Barcas street became the stage for the gala “The Valencian Performing Arts gave their thanks”, a collective initiative coordinated by the Valencian Association of Performing Arts Companies (AVETID) which embraced the victims and the performing industry affected by the DANA through music, dances and the circus, and publicly thanked all the support received since the tragedy of 29 October 2024.
In short, the act was used to give voice and visibility to the different groups of victims and, and to a great part of the movement which, selflessly, collaborated in the recovery efforts and that, nowadays, still does, as it is the case of the Office for the Cultural Recovery, which efforts were recognised together with other associations, foundations and organisation of the cultural management industry.
