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Sport in country brand building: the tourist and the resident (SPORTBRAND)

Acronym

AICO

Reference code

CIAICO/2021/062

Developers of the project
Applied Marketing into Consumer Behaviour (MarkAp)

www.uv.es/markap

ines.kuster@uv.es

Keywords

sport, tourist, resident, SPORTBRAND

Principal investigators:
  • Vila Lopez, Natalia Melania
  • PDI-Catedratic/a d'Universitat
View details
natalia.vila@uv.es
  • Kuster Boluda, Ines
  • PDI-Catedratic/a d'Universitat
View details
ines.kuster@uv.es
Start date
2022 January
End date
2024 December
Funding agencies: