On Thursday 13 May, the Chair for Sustainable Economic Model of Valencia and its Surroundings (MESVAL) celebrated the conference “The path of the entrepreneur”. Diego Moya, Head of Fitness Vertical – Jeffapp, was in charge of giving the sessions moderated by the lecturer of the Department of Marketing and Market Research of the Faculty of Economics, Antonio Marín.

Diego Moya pointed out the importance of being constant and believing in your business idea when developing a product/service. Moreover, he explained that one of the main keys to the survival and success of businesses is based on the “Team”. The motivation and sense of belonging of the members who are part of the project are essential for the progress of business ideas. In addition, Diego expressed the importance of being critical with your idea, where stopping and looking at the actions developed with perspective, will allow you to analyse more accurately the possible mistakes made, and thus, make better decisions.

The conference, which took place in a blended format, was attended by students from the Digital Marketing and Technology and Innovation Management s, from the 1st and 2nd year of the Undergraduate Degree in Business Intelligence and Analytics (BIA).