The project Tradiasia (Transculturality and Diversity in East Asia) offers free courses at the Faculty of Philology, Translation and Communication, University of Valencia, which are open to the university community and the wider audience. These courses are comprised of lecture series delivered by leading scholars in their fields who bring state-of-the-art approaches and critical perspectives that assess the complexity of the East Asian cultures and histories by looking into their diversity and transcultural elements. Their goal is helping the audience to challenge essentialist views on the region and its countries, going beyond Euro-American frameworks and promoting new ways of thinking the world from East Asian societies and cultures, assessing them not as isolated boxes but as fluid contexts which have evolved throughout the years through interactions that go beyond national boundaries and hegemonic cultural domination.