Enrique Bigne, professor of the Department of Marketing and Market Research of the Faculty of Economics, University of Valencia, has been distinguished with the #Aster Award for marketing research for his publications on #neuromarketing in digital environments and #virtual reality.
#ESIC promotes these awards to people and companies for their business activity and for the first time for marketing research. The delivery gala took place in Madrid at Torre Cepsa on February 9. The people and companies awarded were Fuencisla Clemares, CEO Google Spain and Portugal and Belén Garijo, CEO Merck, Delaviuda Confectionery Group, Grupo Elecnor, @Healthy Poke, Iberostar Group, Santalucía Seguros and Ford Spain.
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