The Planning of Audiovisual Contents and Formats module consists of 36 ECTS and covers the subjects of ‘Citizenship and communication policies’, ‘Programming strategies and marketing’, ‘Creation and script writing’, ‘Analysis of media formats’, ‘Filmmaking and project editing’ and ‘Management communication in the audiovisual landscape’.
1 february 2016
The University Master’s Degree in Audiovisual Contents and Formats of the Universitat de València has a profile oriented for the audiovisual production and filmmaking. The objective is developing and designing audiovisual projects for the new media scene. 36 out of its 60 ECTS correspond to the planning of audiovisual contents and formats, which covers the subjects Citizenship and communication policies, Programming strategies and marketing, Creation and script writing, Analysis of media formats, Filmmaking and project editing, and Management communication in the audiovisual landscape.
Citizenship and communication policies
In this subject of 5 ECTS is defined the concept of communication policy and students learn the communicative system and the democratic public spaces. As its name implies, it also deals with the different communicative policies, both public and private, which regulate the current audiovisual sector.
Programming strategies and marketing
In this subject of 5 ECTS the students will meet the different audiovisual genres and formats of the digital environment, such as the new windows and the customised programming. Students will also become familiar with the audience measurement and marketing strategies used by the television channels through the study of different national and international practical examples.
In this subject of 5 ECTS, we encourage the learning and proficiency of the main techniques and resources used in the creation of audiovisual projects, analysing the different phases for the elaboration of a script. We also deepen in the distinction between the concept of literary script and technical script.
In this subject of 5 ECTS, we establish an approach to the theory and practice of the textual analysis, both from the audiovisual subject study and the effects produced in the social construct. Likewise, we address the study of the evolution of television and audiovisual formats, as well as the last tendencies of this sector.
Filmmaking and project editing
In this subject of 10 ECTS we define the main characteristics of pitching and of teaser. We also deal with the shooting plan, the audio resources, the edition digital technologies, the hardware used in the non-linear editing and the software used in the digital postproduction.
Management communication in the audiovisual scene
In this 6 ECTS-subject we study the different fields of public communication of audiovisual projects, as well as the sales strategies and communicative management. In the planning of the subject we also take into account the participation in the CONTD Conferences on contents for digital television, in which students have the chance of defending their Master’s Degree Final Project before the main representatives of the industry.
The Official Master’s Degree in Audiovisual Contents and Formats of the Universitat de València is completed with the Master’s Degree Final Project (14 ECTS) and the Job Placements (10 ECTS) modules. Find more information on the curriculum of the Master’s Degree here.
