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Activity on innovation and sustainability in agriculture for MBA students

  • Web and Marketing Unit
  • February 19th, 2024
Persones revisant un plànols a l'ordinador

Students of the Master’s Degree in Business Management (MBA) enjoyed a unique educational experience thanks to the Grupo Sanz on 16 November.

Students of the MBA programme of the Valencian Community recently participated in an immersive experience at Grupo Sanz, a leading company in the agricultural sector. They were able to explore in detail the fusion between technological innovation and sustainable practices, key elements in the future of agriculture.

Highlights:

  • Product Innovation: Discovering the Grupo Sanz product range, including leading brands such as Pulmic, Kamikaze and Keeper.
  • Process and Design: Learning about advanced manufacturing and design processes.
  • Global Marketing: Lectures on marketing and distribution strategies in the international market.

Participants’ Statements:

  • Felipe Bruna: “My experience at Grupo Sanz has been extremely inspiring. Seeing how the company embraces technological innovation while maintaining an environmental commitment is an example of leadership in the industry.”
  • Pierre-Louis Fargues: “This was an eye-opening experience, which confirmed Grupo Sanz’s leadership in the sector. I was impressed not only by their advanced factory, but also by their social commitment.”

Educational and Professional Impact: 

The visit was a catalyst for inspiring a new generation of conscious business leaders, equipping them with valuable knowledge and experiences to apply in their future careers.

This experience not only broadened the students’ understanding on the importance of finding a balance between innovation and sustainability, but also highlighted the vital role of technology in advancing responsible agricultural practices.

We would like to thank Carlos Ledó, founder of Idai Nature and José Antonio Escrihuela, Director General of Grupo Sanz, for their willingness and excellent guidance during these experiences.