5 facts about sponsors at the European Championships
5 july 2016
Total attendances of 2.5 million, TV audiences averaging 200 million for every match… The European Football Championships have become a global phenomenon. Ten brands paid small fortunes to sponsor the event. How is the tournament shaping up for them?
Nielsen – The quandary of the ratings powerhouse
11 april 2016
Around the same time period when the introduction of colour was revolutionising our viewing habits, Nielsen ratings and audience figures grew into a key money maker for broadcasting networks around America.