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  • Euro 2016

    5 facts about sponsors at the European Championships

    5 july 2016

    Total attendances of 2.5 million, TV audiences averaging 200 million for every match… The European Football Championships have become a global phenomenon. Ten brands paid small fortunes to sponsor the event. How is the tournament shaping up for them?

  • TV Audience

    Nielsen – The quandary of the ratings powerhouse

    11 april 2016

    Around the same time period when the introduction of colour was revolutionising our viewing habits, Nielsen ratings and audience figures grew into a key money maker for broadcasting networks around America.