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  • Euro 2016

    5 facts about sponsors at the European Championships

    5 july 2016

    Total attendances of 2.5 million, TV audiences averaging 200 million for every match… The European Football Championships have become a global phenomenon. Ten brands paid small fortunes to sponsor the event. How is the tournament shaping up for them?

  • Oslo

    EMAC 2016: Marketing in the age of data

    30 may 2016

    Last week Oslo held the Annual Conference of the European Marketing Academy, with over 1000 participants gathering to learn and discuss the evolution of market research in the age of data.