Our former Master Degree’s student, Pierino Stucchi has been publishing in the website of Management, the leading business journal in Peru, Reglas de Juego (Game Rules) This blog analyses the news, opportunities, risks and problems when the game rules of the business activity are applied.  That is to say, in it he tackles various topics related to our master's degree, putting into practice many of the topics reflected on during his time in our classrooms.

Here are some of its main entries:

• The keys to the success of Customer Ombudsman's Offices
• How do I protect my business secrets?
• The 3 guarantees that the consumer can demand
• Comparative advertising: 3 frequently asked questions
• How to avoid the theft of brands?
• Barriers to importation: how to remove them?

On his blog, Pierino Stucchi says: "Business is a very serious game It is subject to rules of different type, level and scope.  These rules should ensure, facilitate and promote - to the maximum extent possible - free, honest and responsible business activity, in a context of open trade and intense competition.  A company must win, grow, lose or close because of its level of efficiency in a competitive context, not because of the effects of inappropriate rules of the game that affect its market share.’’

We encourage you to read the contents of this blog.

Published by: Pierino Stucchi