The main objective of the project is to improve awareness of road safety and the generation / modification of the values ​​and attitudes of Saudi families on the problem of road accidents in the country and awareness of the importance of road safety and safe driving to improve this problem, through educational events.

And additional objective that can be covered with this campaign is the improvement of the social consideration of the sponsor through his association with an improvement of the quality of life based on the reduction of traffic accidents.

They have been developed: A 5D (3D images, sounds, sensations, smells..), rollover simulator, a game of the goose with content actually increased road safety and augmented reality application on a carrier film real.

Development and innovation

Fernández, Marcos; Alonso, Francisco

Sahara Consultancy