Evaluation of the “Prevention programme of traffic accidents, spinal cord injuries and traumatic brain injuries for young people of the Valencian Community”.

The aim of this research has been to make a healthcare marketing evaluative study, which determine the understanding level of messages, the retention of information provided, the institutional identification and the results, valued in knowledge and attitudes changes, that occur in users (Secondary Education students), of the Programme materials.

To evaluate the effectiveness and quality of the Programme, the selection of the population sample, on which an evaluation was made a week before of the implementation of the Programme (pretest) and another one some days after its implementation (posttest) was carried out.

Programme

Research

Valencian Government. Valencian Department of Healthcare and Consumption. Directorate-General of Public Healthcare.