University of Valencia logo Logo International Master's Degree in Business Administration (iMBA) Logo del portal

III Valencia Managerial Marketing Seminar – «Sharing Experiences in the Digital Era: eWOM»

  • February 29th, 2016
eWOM

The 3rd annual Managerial Marketing Seminar (MaMaS) will take place this Wednesday, March 2nd, at the Faculty of Economics of the Universitat de València.

Coordinated by the International Master in Business Administration (iMBA) – specifically members of our Marketing specialisation, which runs in the spring semester – and with the support of the Marketing Department and the Faculty of Economics, researchers from universities around the country will be in Valencia to share their expertise.

This year, the seminar focuses on «Sharing Experiences in the Digital Era: eWOM [electronic word-of-mouth]».

While organised under the umbrella of the iMBA, this seminar is addressed to all postgraduate marketing students, as well as PhD students, undergraduates in their last year, managers and fellow academics. Registration is free but seats are limited: please contact imba@uv.es if you wish to attend.

The seminar will be held on Wednesday, March 2nd, in the Villalonga Room (1st floor) at the Faculty of Economics. It will start at 9:20 and end at approximately 14:00.

Here is the updated programme for this year’s event (ResearchGate profiles linked when possible). There will be a break after the first three conferences:

  • «Introduction to eWOM» - Enrique Bigné, iMBA Director at the Universitat de València
  • «Share your Emotions with Strangers» - Salvador Ruiz de Maya, Professor of Marketing at the University of Murcia.
  • «Conflicts in online reviews: Which affect more?» - Carla Ruiz, Professor of Marketing at the Universitat de València.
  • «Tweet me about me. I will retweet it» - Enrique Bigné
  • «Recommend my hotel. Even if I fail» - Carlos Flavián, Professor of Marketing at the University of Zaragoza.
  • «Closing and future directions», Carla Ruiz.

For any additional queries, please refer to imba@uv.es or the email addresses found in our Contacts section. You can also check out the programme for last year’s event here. Further information on our International Marketing specialisation and modules can be found on the International Business School Alliance website.

 

eWOM Poster