The objectives of this study are to establish the socio-labor and production conditions for the development of the activity of the artisan fallero artists, as well as the conditions of the functioning of the "market" in which the production of the Artisan Guild of Fallero Artists of Valencia is exchanged and demanded. From the study of these conditions, a series of diagnoses are established that visualize what are the weaknesses and threats of the sector and what are the strengths and opportunities to take advantage of to improve the conditions of competitiveness and innovation in which the sector could grow. Apart from the use of secondary sources in the cases that have been required, the main use of the information obtained will come from the elaboration of a previous survey.