It seems inevitable that the COVID-19 health crisis does not induce medical metaphors, and if we have to find analogies about what is happening to the cultural sector, there is no doubt that stroke does not provide a proper picture. The cultural sector has suffered a repentine collapse which has not been abruptly presented with a fear of confinement and which has a persistent effect over time, with the foreseeable repercussions, which will force us to reconsider many aspects of relations between creators and creators, spaces for cultural mediation and passengers, participants, customers and consumers. Many of the conventional assumptions and many of the practical inertia accumulated by the sector will prove completely ineffective for the recovery process. In order to recover its life-saving functions, the cultural sector is faced with the risk of disappearing to learn again.