Through a careful thematic selection, this second publication of the Cultural Observatory of the Universitat de València introduces into the public agenda emerging issues with a special priority visibility for the artistic and cultural sector. It is a book written by several authors that reproduces the voices of PhDs in Fine Arts, Economics, Humanities or Media, but also reflects the valuable experience of cultural agitators, scriptwriters, social movement activists, cultural managers, researchers, journalists and specialists in illusionism. Together, their testimonies manage to integrate the challenges faced by the local cultural ecosystem from a cross-disciplinary perspective and with an international scope from a territorial point of view. This publication aims to contribute to the generation of specific knowledge for Cultural Management, but even more to transfer it in a sensitive way to the university community and society as a whole by emphasising the experience and professionalism of the people involved.