This research note analyzes the effect of cultural, cognitive and hedonic attitudes of the urban tourist (Brida, Nogare, & Scuderi, 2017; Um & Crompton, 1990) towards the destination on being a prescriber of it. A tourist prescriber of the destination is not only highly satisfied with the destination but also recommends it strongly to others, the type of tourist policy makers are most interested in. Undoubtedly, satisfied tourists are more likely to recommend a destination (Chen & Chen, 2010), or develop loyalty towards a destination (Yuksel, Yuksel, & Bilim, 2010). However, tourist satisfaction can be: (1) a direct consequence of the quality of the services received; or (2) a broader concept based on emotion and pleasure (De Rojas & Camarero, 2008)