¿Quién hizo qué? Transparencia y agencia en la contribución cultural creativa entre humanos e IA: el gradiente de medida HAICCS (Human–AI Creative Contribution Scale).

Amparo Oliver; Francesc Felipe; Pau Rausell

This chapter introduces the Human–AI Creative Contribution Scale, or HAICCS, as a conceptual and operational instrument for representing the distribution of human and artificial-intelligence agency in hybrid cultural production. The proposal seeks to move beyond binary labels that classify a work simply as human-made or AI-generated. Instead, it establishes a seven-level ordinal gradient ranging from predominantly autonomous artificial production to exclusively human authorship, with balanced human–AI co-authorship at its midpoint. The chapter presents preliminary psychometric evidence based on more than 400 responses from the general population and examines the scale’s internal...

This chapter introduces the Human–AI Creative Contribution Scale, or HAICCS, as a conceptual and operational instrument for representing the distribution of human and artificial-intelligence agency in hybrid cultural production. The proposal seeks to move beyond binary labels that classify a work simply as human-made or AI-generated. Instead, it establishes a seven-level ordinal gradient ranging from predominantly autonomous artificial production to exclusively human authorship, with balanced human–AI co-authorship at its midpoint. The chapter presents preliminary psychometric evidence based on more than 400 responses from the general population and examines the scale’s internal consistency, dimensionality and relationships with established measures of critical thinking and AI literacy. The findings provide initial support for interpreting HAICCS as a unidimensional and understandable framework for identifying different levels of AI involvement in cultural creation. The authors propose its potential use in cultural metadata, provenance systems, public communication and future regulatory frameworks aimed at strengthening transparency, authorship recognition, responsibility and trust in hybrid creative ecosystems.

Pages 183–192. Amparo Oliver is affiliated with ARMAQoL, while Francesc Felipe and Pau Rausell are affiliated with Econcult. All three affiliations are within the Universitat de València

La IA generativa y la reconfiguración del valor cultural: autoría, plataformas y gobernanza en el ecosistema creativo europeo.

Víctor Fernández Pallarés

This chapter analyses generative artificial intelligence as a process of structural reorganisation within the European digital cultural ecosystem. It examines how generative models, platform infrastructures and algorithmic mediation are transforming cultural production, redistributing creative agency and modifying the mechanisms through which economic and symbolic value are captured. The chapter situates generative AI within longer-term processes of digitalisation, datafication and platformisation rather than treating it as an isolated technological disruption. It discusses the destabilisation of conventional notions of authorship and originality in hybrid human–machine environments, as...

This chapter analyses generative artificial intelligence as a process of structural reorganisation within the European digital cultural ecosystem. It examines how generative models, platform infrastructures and algorithmic mediation are transforming cultural production, redistributing creative agency and modifying the mechanisms through which economic and symbolic value are captured. The chapter situates generative AI within longer-term processes of digitalisation, datafication and platformisation rather than treating it as an isolated technological disruption. It discusses the destabilisation of conventional notions of authorship and originality in hybrid human–machine environments, as well as the growing role of platforms in controlling visibility, recommendation, audience access and monetisation. The analysis concludes that the central issue is not simply whether machines can create culturally relevant content, but who controls the infrastructures through which culture is produced, circulated, legitimised and economically valued. It therefore frames generative AI as a matter of cultural governance, platform power and digital cultural sovereignty.

Pages 143–154. The author is affiliated with the Universitat de València and Econcult and participates in the European projects AI-SECRETT and AISHA. ORCID: 0000-0002-0595-516X

AI slop, plataformas audiovisuales y derechos digitales: la crisis de la descubribilidad y la desigualdad en el acceso en la era de la inteligencia artificial generativa.

Francesc Felipe-Campillo

This chapter examines AI slop as a structural consequence of the convergence between generative automation, digital platforms and attention-based economic models. Rather than treating AI slop merely as low-quality, artificially generated content, it analyses it as a form of audiovisual production specifically adapted to algorithmic recommendation systems that reward scalability, frequency, engagement and continuous monetisation. The chapter explores how platforms such as YouTube organise cultural visibility, determine discoverability and increasingly operate as private regulators of audiovisual circulation. It argues that the proliferation of automated content contributes to a broader...

This chapter examines AI slop as a structural consequence of the convergence between generative automation, digital platforms and attention-based economic models. Rather than treating AI slop merely as low-quality, artificially generated content, it analyses it as a form of audiovisual production specifically adapted to algorithmic recommendation systems that reward scalability, frequency, engagement and continuous monetisation. The chapter explores how platforms such as YouTube organise cultural visibility, determine discoverability and increasingly operate as private regulators of audiovisual circulation. It argues that the proliferation of automated content contributes to a broader crisis of cultural relevance and exposure diversity, reinforcing inequalities between actors with different technical, economic and analytical capacities. The chapter situates these transformations within the framework of digital rights and algorithmic governance, highlighting concerns related to transparency, accountability, concentration of platform power and meaningful access to culturally diverse content.

Pages 169–182. The chapter is affiliated with Econcult and the Universitat de València. It was developed within the AI-SECRETT project, coordinated by the Universitat de València and co-funded by the European Union under the Digital Europe Programme.

La mirada económica sobre la cultura en el desarrollo rural: Evidencias,limitaciones y oportunidades

Rausell Köster, Pau

VII UNIVERSIDAD DE VERANO ARAS DE LOS OLMOS CIENCIA Y DESARROLLO RURAL LA CULTURA Y LA GESTIÓN CULTURAL PARA EL DESARROLLO RURAL SOSTENIBLE.

Esta publicación recoge las ponencias presentadas en la VII Universidad de Verano de Aras de los Olmos (2024), dedicada al análisis del papel de la cultura y la gestión cultural como herramientas para el desarrollo rural sostenible. Los distintos capítulos abordan cuestiones relacionadas con la transferencia de conocimiento, el patrimonio cultural, la participación ciudadana, la innovación territorial, las industrias culturales y creativas y las políticas culturales aplicadas a los entornos rurales. La obra ofrece una visión interdisciplinar sobre las oportunidades que la cultura genera para combatir la despoblación y reforzar la cohesión social y territorial.

https://roderic.uv.es/items/c25ce764-dbd5-4d64-b8e8-7e5f52a44732

Desarrollo de la base de datos geográficos del teatro español: una herramienta integral para el análisis de las infraestructuras culturales.

Virgilio Pérez, Vicente Coll & Pau Rausell-Köster

El sector cultural desempeña un papel significativo en el desarrollo económico y social, ya que representa aproximadamente el 3 % del PIB mundial. A pesar de su importancia, el análisis espacial detallado de las infraestructuras culturales se ha visto obstaculizado por la falta de bases de datos exhaustivas. Este estudio presenta el desarrollo de la Base de Datos Geoespacial de Teatros de España, un conjunto de datos único que integra información geoespacial y catastral sobre los teatros públicos de España. Al combinar datos del Catastro español y de Redescena (la Red Española de Teatros Públicos), esta base de datos proporciona una herramienta replicable para analizar la dotación espacial...

El sector cultural desempeña un papel significativo en el desarrollo económico y social, ya que representa aproximadamente el 3 % del PIB mundial. A pesar de su importancia, el análisis espacial detallado de las infraestructuras culturales se ha visto obstaculizado por la falta de bases de datos exhaustivas. Este estudio presenta el desarrollo de la Base de Datos Geoespacial de Teatros de España, un conjunto de datos único que integra información geoespacial y catastral sobre los teatros públicos de España. Al combinar datos del Catastro español y de Redescena (la Red Española de Teatros Públicos), esta base de datos proporciona una herramienta replicable para analizar la dotación espacial de las infraestructuras culturales. La metodología, aunque diseñada específicamente para los teatros españoles, es altamente adaptable y puede aplicarse a otros estudios de infraestructuras. Se proponen cuatro indicadores —índice de densidad de teatros (TDR), índice de superficie de teatros (TAR), índice de densidad de edificios públicos (PBDR) e índice de superficie de edificios públicos (PBAR)— para cuantificar la inversión pública en equipamientos culturales. Los resultados revelan una marcada heterogeneidad territorial y una concentración espacial estadísticamente significativa, especialmente en lo que respecta a la densidad de teatros, patrones que se mantienen sólidos tras las pruebas de sensibilidad. Estos hallazgos subrayan la importancia de integrar la infraestructura cultural en las agendas de ordenación del territorio, al tiempo que ponen de relieve la necesidad de disponer de datos más completos para captar plenamente las diferencias regionales. En futuros trabajos se podría ampliar el conjunto de datos a variables y territorios adicionales, lo que permitiría un análisis más preciso y una política cultural basada en la evidencia tanto en España como a nivel internacional.

The role of data visualization literacy in public administration in the era of AI adoption

Ignacio Montalvá , Virgilio Pérez and Jose M. Pavía

International Journal of Engineering Business Management.

As Artificial Intelligence (AI) systems and data-driven tools become integral to governmental decision-making, the ability to interpret and reason with visual information emerges as a critical competence for operating effectively in AI-mediated analytical environments. However, empirical evidence on the level of data visualization literacy within public administrations remains limited. To address this gap, the study provides a large-scale, diagnostic, and descriptive analysis of Data Visualization Literacy (DVL) performance in a real public organizational setting, using a standardized assessment instrument. A cross-sectional survey of 1,219 public employees was conducted using a...

As Artificial Intelligence (AI) systems and data-driven tools become integral to governmental decision-making, the ability to interpret and reason with visual information emerges as a critical competence for operating effectively in AI-mediated analytical environments. However, empirical evidence on the level of data visualization literacy within public administrations remains limited. To address this gap, the study provides a large-scale, diagnostic, and descriptive analysis of Data Visualization Literacy (DVL) performance in a real public organizational setting, using a standardized assessment instrument. A cross-sectional survey of 1,219 public employees was conducted using a bilingual Spanish–Valencian adaptation of the Mini-VLAT (12 items; 25 seconds per item), evaluating participants’ capacity to interpret, analyze, and reason with graphical representations of data. Mean performance reached 57.8% correct, with 27.1% omissions and 15.1% errors. Tasks involving proportional or relational reasoning—particularly stacked charts—produced the lowest accuracy and the highest nonresponse. Performance patterns were consistent: accuracy declined with age, improved with higher educational attainment, and varied across departments. Omissions under time pressure, rather than misinterpretation, were the predominant source of error. The findings underscore the importance of treating DVL as part of the institutional infrastructure, through periodic diagnostics, shared graphic-interoperability standards, targeted domain training under time constraints, and longitudinal monitoring to preserve epistemic control while harnessing AI’s speed and scale.

Las regiones creativas en el siglo XXI

Rafael Boix-Domènech, Luciana Lazzeretti

Handbook of creative regions.

Este capítulo introduce el Handbook of Creative Regions y justifica la necesidad de un enfoque integrado y multidimensional sobre las regiones creativas, un concepto todavía escasamente desarrollado en la literatura académica y en las políticas públicas. El texto reconstruye la genealogía del concepto, analiza su evolución teórica y política, y examina sus distintas escalas territoriales. Asimismo, ofrece una panorámica global de las geografías creativas, sus efectos económicos y sociales —tanto positivos como negativos—, e identifica las principales líneas de investigación futura.

Efectos económicos globales de las industrias culturales y creativas

Fernando Álvarez

Hanbook of creative regions.

El capítulo ofrece un análisis empírico de los efectos económicos de las industrias culturales y creativas a escala global mediante modelos internacionales input–output. Basado en una ambiciosa estrategia metodológica, el trabajo evalúa de forma comparada cuándo y en qué contextos la especialización creativa genera mayor valor añadido. Los resultados permiten matizar visiones excesivamente optimistas y aportan evidencia sólida sobre el papel real de la creatividad en el desarrollo económico.

El papel de las industrias culturales y creativas en la promoción del bienestar regional

Jordi Sanjuan

Handbook of creative regions.

Este capítulo explora la relación entre creatividad y bienestar a escala regional mediante métodos avanzados de análisis causal. El estudio muestra que los efectos de las industrias creativas van más allá del crecimiento económico e inciden, de forma desigual, en dimensiones como la educación, la vivienda, la salud y la satisfacción vital. Los resultados subrayan la necesidad de interpretar los territorios como sistemas complejos en el análisis del desarrollo basado en la creatividad.