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BREAKFAST-TALK: "Family Firms: When brand and family go together".

  • June 3rd, 2024
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On 19 June 2024, at 9:00 am at the Only YOU Hotel Valencia, our new breakfast-talk will take place with the title: "Family Firms: when the brand and the family go together", in which we will have the participation of Alberto Vericat (Director Vericat Implantology) and Carlos Juan Estevan (Commercial and Marketing Director of Vicky Foods).

We address the implications for family businesses of having their brands, or the name of the company, associated with the family name of the owner family, both at the corporate level and at the product/service level. Brand management is a strategic aspect that is closely linked to the company's competitive strategy and to the reputational results of both the company and the family.

Carlos Juan (Vicky Foods) and Alberto Vericat (Vericat Implantología) will discuss the implications and risks of associating brands with family names, the management of corporate and commercial communication, and the positive or negative effects that this can have on ownership.

We look forward to exploring the exciting world of family business together!

REGISTRATION DEADLINE: 18 June 2024 at 12:00 noon

Registration: []