TOURISM PLANS AS INSTRUMENT FOR THE DEVELOPMENT AND PROMOTION OF THE VALENCIAN PATRIMONY

PROGRAMME

9´30 Welcome

9´45 Opening ceremony

• Francesc Colomer. Secretario Autonomous Secretary of Tourism
• Diana Morant. Mayor of Gandía
• Jorge Hermosilla. Vice-principal for Territorial Projection and Society of the UV

10´15 Presentation of the tourism plans 2018

Moderator: Rosa Yagüe – Vice-dean of Faculty of Economy of the UV

1. Parque Natural del Turia (Turia River Natural Park). José María Nácher and Clara Martínez
2. Castillos de Frontera (Border Castles). Gregorio García
3. Arte Rupestre Levantino (Cave paintings of Eastern Spain). Oreto García
4. Cerámica Valenciana (Valencian ceramic). Joan Carles Membrado

11´00 New Experiences Tourism Plans 2019-2020

Moderator: Walesska Schlesinger – Professor of Faculty of Economy of the UV

1. Yacimientos Iberos (Iberian Site). Consuelo Mata
2. Palacio de los Borgia (Borgia’s Palace). Amparo Cervera y Emili Aura
3. Patrimonio Industrial Valenciano (Valencian Industrial Patrimony). Rosa Yagüe
4. Vía Augusta. Ferran Arreasa
5. Museo Textil de Ontinyent (Ontinyent’s textile Museum). Pilar Peñarrubia

11´45-12´30  Coffee break/co-working shared with the plan’s lecturers

12´45 Lecture about the challenge in patrimony. Title to be determined

Presented by: Gregorio García Director of Master’s Degree in Tourism Management and Planning – Faculty of Economy of the UV

13´30: Closing ceremony

Jorge Hermosilla, Vice-principal for Territorial Projection and Society of the UV