The objective of this research group is the study and evaluation of organisational geostrategy (the way in which organisations adapt to their environment), from an interdisciplinary, longitudinal and international perspective. Our interest lies in understanding the geographical-competitive context in which companies operate, their main agents, internal characteristics, knowledge and interactions, as well as their economic and social impact. We analyse the territorial organisation of business activity and investigate the resulting collaborative ecosystems and spatial patterns (clusters). We compare the ability to compete of firms in one geographical space or agglomeration with those in others and highlight the determinants of the differences in order to contribute to cluster "fertilisation" and exploitation of synergies. We evaluate the strategy-localisation dynamic and the causes of success or failure of companies locally and globally. We try to answer questions related to the heterogeneous behaviour of organisations and their territories through their network of interactions. We develop cluster initiatives. We measure the results of companies through different indicators such as growth, performance, competitive vigilance, spin-off creation, internationalisation, innovation and survival. We help companies, whether domestic or multinational, to integrate more effectively into the territory and to better generate and implement their strategies. In short, we carry out research that aims to be applied and that pivots on a University-Business relational framework.
Our group has carried out various projects that add value to organisations in different sectors and countries in the textile and metal-mechanical industries, the hotel or health sector, which have been financed publicly or privately. It disseminates and makes public its activity and results continuously and through different media such as the International Congress that it organises every year (CLUSTERING). The GESTOR research group (Organisational Geostrategy: Clustering and Competitiveness) is formed by people with different profiles and interests as well as different backgrounds. Thus, together with professors from the Universitat de València itself and professionals from other fields, there are professors from the University of Vigo, Alicante and Mondragon. In addition, as well as having national collaborators in our group, we also have collaborators from China, Colombia and the United Kingdom. The interdisciplinary approach of our research is achieved thanks to our experts in Economics, Geography, Business, Mathematics and Marketing. Networking is very present in the genes of our group, so we have an important collaborative activity with other national research clusters of the UJI, UPV, UA or UCLM and international clusters such as the Iberoamerican Network MOTIVA. The internationalisation of our activity is visible in different areas such as the topics we analyse, scientific production, attendance at events, research stays, collaborations. For this reason, our roadmap always includes research that has a significant socio-economic impact. Some examples are "survival strategies for traditional manufacturing industries (textile, footwear, toys, etc.)", "challenges in the multi-localisation of Spanish companies in China", "improving international competitiveness through clustering", "business turnaround in insolvency environments", "internationalisation from clusters", "social networks and market orientation".
- To acquire renewed knowledge regarding the most competitive areas, their determinants of success, mechanisms and institutional framework.
- To orientate companies towards a proactive attitude and with regard to which strategies to adopt in order to have a greater capacity to compete locally and globally.
- To characterise and evaluate agglomerations of local and multinational firms including new indicators such as the country of origin or affiliation.
- To determine the net effect of clustering and its significant factors through different economic and non-economic indicators including new ones such as legitimisation, market orientation, relationship marketing or branding.
- Cognitive aspects of clustering
Perception of belonging and affiliation, influence of the manager's cognitive style, influential aspects in group decision making in the cluster, method of group decision making. Mimicry and managerial perceptions.
- Entrepreneurship, growth and business survival
The international entrepreneur. Strategic effectiveness in new companies. Organisational alternatives in bankruptcy environments. Business reorganisation and restructuring. Decline, crisis and turnaround. Second Chance Policies.
- Clustering and Marketing
Background, moderators and consequences of marketing and market orientation on the competitiveness of cluster companies.
- Modes of localisation, entry and establishment of the cluster's international activity
Deciding factors of multi-localisation, agglomerations, compatriot and activity clusters. Generation and development of international social capital. Networks and guanxi. Distance and localisation-entry strategy.
- Spatial delimitation of clustering and its effect
Analysis of spatio-temporal models. To implement geographic information systems for the study of interorganisational relations: configuration, content, container and effect. Positive and negative externalities. Moderating and mediating factors. Knowledge transfer in clusters. Franchised relationships.
- Development of specific models and strategies for the creation, development and implementation of new clusters, ecosystems and business groups
Second-tier and transversal clusters. Economic dynamisation of territories and their external markets.
- PUIG BLANCO, FRANCISCO
- PDI-Catedratic/a d'Universitat
- CANTARERO SANZ, SANTIAGO
- PDI-Prof. Permanent Laboral Ppl
- ROYO VELA, MARCELO
- PDI-Catedratic/a d'Universitat
- Coordinador/a de Programa de Doctorat
- Director/a de Departament
- PLA JULIAN, ISABEL
- PDI-Titular d'Universitat
Collaborators
- Juan Carlos Amezquita Salazar - Universidad de ICESI (Colombia).
- Carlos María Fernández-Jardón Fernández - Universidad de Vigo.
- Miguel González Loureiro - Universidad de Vigo.
- Orietha E. Rodríguez Victoría - Universidad de ICESI (Colombia).
- Zhi Shen - Universitat de València.
- Jordi Tormo Santonja - Ajuntament d'Alcoy
Tarongers Campus
Edificio Departamental Oriental. Av. dels Tarongers, s/n
46022 València (Valencia)
- PUIG BLANCO, FRANCISCO
- PDI-Catedratic/a d'Universitat
