Under the umbrella of the Rhumbo European Project -ITN on subconscious brain processes through the use of mixed reality technologies (MRT) and advanced biometric signals processing, this collection of seminars on Applied Consumer Neuroscience in Marketing aims to introduce applied research in consumer neuroscience through Eye-Tracking studies.
Agenda:
12:00: Welcoming. Enrique Bigné, Digital Marketing Research Unit, Universitat de
Valencia.
12:35-13:30: Andrea Gröppel-Klein, Chair of Marketing – Institute of
Consumer and Behavioural Research, Saarland University.
Addressed to: Ph.D. students, Master’s students, and marketing scholars
Date: October 19th.
Room: Facultat d’Economia. Sala Sánchez Ayuso. The guest speaker will be connected online Schedule: 12:30
Seats: Limited seats
Enrollment: Registration is required. Click on here
