This Seminar can be valited for two free-elective credits. The Seminar aims to obtain a practical vision of the current situation and new trends in mobile communications.
The technological evolution of mobile telephony sector (smartphones), together with its integration with other devices (tablets) and media (Internet, TV...), are turning mobile marketing into an indispensable element in the strategic planning marketing communications companies.
This Seminar aims to provide a practical vision of the current situation and new trends in mobile communications, through the analysis of the following aspects: (a) benefits of mobile marketing for business (b) new strategies and tools for mobile marketing (c) analysis of the new user profile (prosumer) (d) strategies implemented by successful companies that use mobile marketing.
The Seminar will be a meeting point for specialists in the analysis of Mobile Communication. They will share knowledge, trends and experiences in an interactive way, aware of the importance they have for consumers and professionals
To enroll in the seminar you should download the registration form and send it to silvia.sanz@uv.es
