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Research Seminar on Virtual Reality in Marketing. April 12th

  • April 4th, 2022
Shobhit Kakaria

Under the umbrella of the Rhumbo European Project -ITN on subconscious

brain processes through the use of mixed reality technologies (MRT) and advanced biometric signals processing, this collection of research seminars aims to introduce the latest research.

Shobhit Kakaria Early-stage researcher, University of Valencia.

His current project explores consumer decision making in virtual reality under the supervision of Prof. Enrique Bigné, and it is part of the RHUMBO project funded by Marie Skłodowska-Curie Actions (Grant 813234). 

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