Logo de la Universdad de Valencia Logo Máster Universitario en Gestión de Negocios Internacionales (iMBA) Logo del portal

Blog

  •  
  • Euro 2016

    5 claves sobre los patrocinios en la Euro 2016

    5 de julio de 2016

    Una asistencia total de 2,5 millones, audiencias de 200 millones de media por cada partido... La Eurocopa de fútbol se ha convertido en un fenómeno global. Diez marcas han pagado pequeñas fortunas para patrocinar el evento. ¿Cómo se les presenta el torneo?

  • Oslo

    EMAC 2016: Marketing in the age of data

    30 de mayo de 2016

    Last week Oslo held the Annual Conference of the European Marketing Academy, with over 1000 participants gathering to learn and discuss the evolution of market research in the age of data.

  • SEO

    Learn to Attract, not Attack: Inbound Marketing Conference

    20 de mayo de 2016

    The Inbounder is holding its first marketing conference the 19th and 20th of May at the City of Arts and Sciences, Valencia. But what should you know about the concept of inbound marketing?

  • Social Media

    Television Advertising: Does it Trigger Social Media Brand Engagement?

    21 de marzo de 2016

    The act of engaging is taking a much broader meaning in the digital era. Social media has placed brands a finger stroke away from their customers, with the traditional barriers of entry into advertising and self-promotion (namely high costs) quasi-permanently left open. The fight for brand engagement – here in the form of likes, shares/retweets or mentions – has thus become tighter than ever.

 
1