Over the course of three days, students had the opportunity to gain first-hand insight into real cases, communication strategies, and key employability factors in the field of marketing.
On April 8th, 9th, and 10th, 2025, the Master’s in Marketing and Market Research held its annual seminar series, a well-established event in the program’s calendar. These sessions offer students the opportunity to gain first-hand insights into professional experiences and current trends in the sector. Held in the Manuel Sánchez Ayuso Room at the Faculty of Economics, the seminars featured nine guest speakers from various fields who shared their knowledge, experience, and valuable lessons with the students.
The seminar series was officially opened by Dr. Marcelo Royo Vela, Director of the Department of Marketing and Market Research at the University of Valencia. The opening talk was delivered by Víctor Martínez Molés, Product Manager at The Knot Worldwide, who outlined the key steps and essential skills needed to become a Product Manager in a global company, emphasizing the importance of continuous training, adaptability in evolving environments, and active consumer listening.
Wednesday’s session focused on entrepreneurship. The roundtable brought together four young founders of emerging projects: Aitor Ciscar (Khumbu), Nicolás Rodríguez (Goatedlink), Andrés Gómez de Olea (Natural Fonan), and Antonio López (NatureSole). Moderated by Berta Tubillejas Andrés, co-director of the Master’s program, the session gave attendees the opportunity to learn how these startups are facing the challenge of positioning themselves and standing out in highly competitive markets.
Thursday featured an intense and inspiring lineup of talks. Piedad Coscollá (Anecoop S.Coop.) opened the afternoon with a dynamic session that encouraged participants to reflect on the challenges of building a brand around agricultural products. Next, Lorena Lázaro (Dacsa) focused on emotional branding in everyday products, demonstrating how Arroz Dacsa has successfully linked its brand with cultural and emotional values while preserving its Valencian identity. Afterwards, Pierre Bouillard (Grupo FANDOS) shared the case of a family-owned SME, showing how marketing and communication strategies can serve as key levers even in less urbanized settings with limited resources.
Finally, Isabel Gosálvez (UVocupació) closed the seminar series with a practical session on designing professional career paths, offering guidance on how students can align their interests and skills when actively seeking employment in the marketing sector.
The seminars series concluded with remarks from the Master’s co-directors, Berta Tubillejas Andrés and Beatriz Moliner Velázquez, who highlighted the students’ strong engagement, the high quality of the talks, and the generosity of the guest speakers. Without a doubt, their contributions helped bridge academic knowledge with the realities of the marketing profession.
