On April 8, 9, and 10, 2025, the seminars for the 2024-2025 academic year of the Master's in Marketing and Market Research will take place.

These sessions will feature the participation of 9 experts from different sectors who will share their experience and knowledge in the Master's program and address key topics in marketing and market research. They will be held in the Manuel Sánchez Ayuso Room (1st floor of the Faculty of Economics) on April 8, 9, and 10 at the following times (see attached poster):

Tuesday, April 8:

16:00-16:15 Institutional Welcome. Dr. Marcelo Royo Vela, Director of the Department of Marketing and Market Research, UV.

16:15-17:45 Lecture: “How to Become a Product Manager?” Víctor Martínez Molés, Product Manager at The Knot Worldwide.

Wednesday, April 9:

16:00-17:15 Roundtable: “Innovation and Differentiation in Startups: Marketing Strategies in a Saturated Market.” Moderator: Berta Tubillejas Andrés, Co-Director of the Master's in Marketing and Market Research, UV.

Participants: Aitor Ciscar Vieco, Founder & CEO of Khumbu; Nicolás Rodríguez Murray, Co-founder of Goatedlink; Andrés Gómez de Olea Barandiarán, Co-founder of Natural Fonan; Antonio López López, CEO of NatureSole.

Thursday, April 10:

15:30-16:15 Session: “Can You Build a Brand When Everything Is Against You?” Piedad Coscollá Toledo, Head of Commercial Marketing at Anecoop S.Coop.

16:15-17:00 Session: “Arroz Dacsa (or How to Create Emotion When Selling a Basic Product).” Lorena Lázaro Castaño, Brand and Communication Manager at Dacsa.

17:00-17:45 Session: “Marketing in a Family-Owned SME Based in Teruel.” Pierre Bouillard, Marketing and Communication Director at Grupo FANDOS.

17:45-18:00 Break with Coffee Break.

18:00-18:45 Session: “How to Plan a Professional Career Path.” Isabel Gosálvez Cuenca, Career Guidance Specialist at Uvocupació, UV.

18:45            Closing. Berta Tubillejas Andrés and Beatriz Moliner Velázquez, Co-Directors of the Master's in Marketing and Market Research, UV.

All are welcome!