The Octubre Centre de Cultura Contemporània (OCCC) in Valencia hosts, this Saturday, March 12 between 10:30 and 12:30, the morning session “Design, open data and gamification”, on the Intangible Falla project, which has achieved millions of interactions and that this year focuses on the design of Fallas posters and the rediscovery of the neighbourhoods of the Turia city. The event will feature the participation of the project’s research team and two fundamental designers of the Fallas imagery: María José Tornero, the first woman to win the 1976 Fallas poster, and Miguel Ángel Molla, art director of the Llibret Il·llustre: 5 anys de la Falla Immaterial (‘Distinguished Booklet: 5 years of the Immaterial Falla’).

To attend the event, prior registration is required at the link    SOLD OUT

The Intangible Falla research team will be represented by Emilia López-Iñesta and Francisco Grimaldo. Gil Manuel Hernández, director of Museu Faller of Valencia, also participates in the morning session. During the conference, virtual Fallas monuments will be built collaboratively and those present will be presented with a reproduction of the Fallas poster from 1976.

The sixth edition of the Intangible Falla of the University of Valencia is a dissemination project of the School of Engineering (ETSE-UV) that aims to expand scientific culture, assess the knowledge of citizens through questionnaires on the city neighbourhoods on its website and open data through festive culture as a transmission channel. Among its characteristics, the Intangible Falla stands out for being experimental, universal, accessible, diverse, anonymous, social, virtual and inclusive, among other values.

The project directed by Francisco Grimaldo, deputy director of ETSE-UV, is possible thanks to the collaboration of the Scientific Culture and Innovation Unit of the University of Valencia, the OCCC, the Spanish Foundation for Science and Technology, the Ministry of Science and Innovation, the Gamification Chair and the Open Government in the City of Valencia. The Department of Transparency, the Open Government of the Valencia City Council or the Languages Service also collaborate. In addition to the La Nau Cultural Centre, EMT, Tennis Distilleries and Fallas Central Board.

Intangible Falla website, here.