The specific aims of the communication campaign were to increase the level of awareness of the problem of the Spanish population as a whole and especially in the intervention group (young drivers); to reduce accidents and incidents caused by risks of driving; increase the road safety culture of the company; optimize fuel consumption; increase positive social image of the company.

Done in different national municipalities in 2008.

The project consists of a ludic event composed of a series of activities arranged in a circuit of action in a limited period of time.

The aims of this event are:

• Facilitating young people personal positioning against drug use.
• Promote the development of recreational activities and healthy behaviours among youth.
• Provoke discussion and reflection on the use of drugs and the consequences thereof.
• Encourage learning content using new technologies and other amusements of information as a method of educational innovation.

Developed by DATS Research Group in collaboration with the ARTEC Research Group and the Department of Health of the Valencian Community.

Development and innovation

FEPAD