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  • Research Group DATS

The specific aims of the communication campaign were to increase the level of awareness of the problem of the Spanish population as a whole and especially in the intervention group (young drivers); to reduce accidents and incidents caused by risks of driving; increase the road safety culture of the company; optimize fuel consumption; increase positive social image of the company.

Done in different national municipalities in 2008.

The project consists of a ludic event composed of a series of activities arranged in a circuit of action in a limited period of time.

The aims of this event are:

  • Facilitating young people personal positioning against drug use.
  • Promote the development of recreational activities and healthy behaviours among youth.
  • Provoke discussion and reflection on the use of drugs and the consequences thereof.
  • Encourage learning content using new technologies and other amusements of information as a method of educational innovation.

Developed by DATS Research Group in collaboration with the ARTEC Research Group and the Department of Health of the Valencian Community.

Start date: January / 2008.

End date: December / 2008.

Funding agencies: FEPAD.

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