University of Valencia logo Logo del portal

  • Research Group DATS

The specific aims of the communication campaign were to increase the level of awareness of the problem of the Spanish population as a whole and especially in the intervention group (young drivers); to reduce accidents and incidents caused by risks of driving; increase the road safety culture of the company; optimize fuel consumption; increase positive social image of the company.

Done in different national municipalities in 2008.

The project consists of a ludic event composed of a series of activities arranged in a circuit of action in a limited period of time.

The aims of this event are:
 

  • Facilitating young people personal positioning against drug use.
  • Promote the development of recreational activities and healthy behaviours among youth.
  • Provoke discussion and reflection on the use of drugs and the consequences thereof.
  • Encourage learning content using new technologies and other amusements of information as a method of educational innovation.

Developed by DATS Research Group in collaboration with the ARTEC Research Group and the Department of Health of the Valencian Community.

Start date: January / 2008.

End date: December / 2008.

Funding agencies: FEPAD.

Images:
 
This website uses proprietary and third-party cookies for technical purposes, traffic analysis and to facilitate insertion of content in social networks on user request. If you continue to browse, we consider that you are accepting its use. For more information please consult ourcookies policy