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Econcult Universitat de València is involved in the European strategy to enhance creative capabilities through AI, with a Digital Europe project, endowed with more than 7 million euros.

  • June 30th, 2025

The University of Valencia trough Econcult will lead the AI-SECRETT project, a new initiative aimed at fostering advanced digital skills and human-centered innovation through artificial intelligence (AI). Professo rApplied Economics, and director of the Econcult group,Pau Rausell is the scientific coordinator of the project at the University of Valencia.

With 7.2 million euros of co-financing within the framework of the Digital Europe Programme (DIGITAL-2024-ADVANCED-DIGITAL-07) AI-SECRETT is a four-year project designed to create a new generation of digitally skilled professionals capable of driving Europe's triple digital, ecological, and social transition.

Directed by the Universitat de València , the AI-SECRETT consortium brings together 23 partners of 12 countries across Europe, encompassing universities, research centers, SMEs, public sector authorities, and cultural organizations. “AISECRETT aims to train a new generation of professionals to use Artificial Intelligence to enhance their creative abilities and put them to work to meet Europe's triple transition: digital, environmental, and social,” explains Professor Pau Rausell, scientific coordinator of the project at the UV.

The AI-SECRETT consortium is a diverse and interdisciplinary network of European partners - AISECRETT brings together 23 partners from 12 countries across Europe - that combines academic expertise with practical knowledge from the private sector, cultural institutions and regional governments, including the Regional Ministry of Education, Culture, Universities and Employment of the Generalitat Valenciana. Other partners are based in Italy, Germany, Greece, Sweden, Finland, Belgium, Portugal, France, Norway, Bosnia and Herzegovina, Croatia, and the United Kingdom, AI-SECRETT is uniquely positioned to generate broad, cross-border impact and establish a New standard for AI education in Europe. From Spain, the consortium is made up of the University of Valencia (coordinator), the University of Murcia, the Polytechnic University of Valencia (UPV), Inspiring Futures Europe, Culturalink, CINK Venturing, Promoción de la Ciudad de Las Palmas de Gran Canaria S.A., and the Regional Ministry of Education, Culture, Universities, and Employment of the Valencian Government. The Italian partners are Cognito S.R.L., TÜV Thüringen Italia S.R.L., and the Gabriele d'Annunzio University of Chieti-Pescara. Croatia is involved through Uniri – Faculty of Informatics of Rijeka (FIDIT). Germany is represented by Hochschule Wismar, while Greece contributes through THE FACTORY IKE (JOIST Innovation Park Greece). The Värmland Region is participating on behalf of Sweden and Finland is represented by Laurea University of Applied Sciences. Belgian partners include KEA European Affairs and The Lisbon Council for Economic Competitiveness. The Portuguese INESC TEC is also part of the consortium. France contributes through the ECOLE SUPERIEURE D'ART ET DESIGN GRENOBLE-VALENCE (ESAD-GV) and Relais Culture Europe (associate partner). NTNU (Norwegian University of Science and Technology) of Norway, as well as the Razvojna Agencija Grada Prijedora (PREDA) of Bosnia and Herzegovina, are participating. The project has also received the STEP seal from the European Commission itself, recognizing the high quality of the proposal and its contribution to the European technological strategy. AI-SECRETT directly contributes to meeting the Goals of the Digital Decade, which aims to achieve 20 million ICT specialists by 2030, while ensuring gender balance and digital inclusion.

The proposal is also aligned with the Pact European Green and New European Bauhaus. This four-year project addresses the objectives of the European Digital Agenda through the design and delivery of two annual editions of an online Master's program on AI for Creativity to support the triple transition (digital, green, and social) of seven EU vertical industries until 2030 and beyond. The training model has a modular structure based on micro-credentials and will also promote practical extracurricular activities, such as summer and winter schools, workshops, and events.networking,internships and opportunities mentoring. The project also aims to strengthen and consolidate a pan-European network (called AISTEAM) on the creative use of AI. It will be led by the Valencian Government and will form a learning community that acts as a distributed knowledge enhancement facility and innovation generation platform. The center will be located virtually within the Valencian Government and will have the tactical support of the Lisbon Council, which has extensive experience and expertise in this field.

La Universitat de València team is made up of researchers and teachers from departments of Economics, but also from Psychology, Digital Humanities, Communication and Electronic Engineering, among others.

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