The cultural experience evaluation application, AU Cultur, was presented on 9 March 2023 at the final conference of the MESOC project by Econcult's PhD researcher Sendy Ghirardi.

AU Cultur is an application that is in constant development and improvement, its main function is the evaluation of all kinds of cultural experiences and to establish typologies of cultural consumers. This application was created with the aim of collecting information that can help cultural programmers, artists and *policy *makers in their decision making.

The information collected on individual experiences can be of great value for the different actors in the cultural sector, since the cultural offer can be better adjusted to the different types of consumers.

During the event, the project was explained in detail in front of different project partners and institutions from different European countries. Reference was made to the models on which the development of the application was based in order to establish the different criteria in terms of the impacts to be assessed in the different cultural experiences.

In addition, the functionality of the application was also explained for the different types of users who may be interested in using it. Firstly, we would have its usefulness as a cultural agenda. Secondly, the user profile where the user can consult their typology by carrying out a survey to obtain information on socio-demographic data and on the preferences and cultural practices of the users. Finally, the evaluation of the events to know the opinion of the attendees and obtain valuable information for decision making.

To conclude, the next steps under development were also explained, such as the launch of a new version with a change of design and functionalities that will allow users to enjoy a better user experience.