A de-acralising exercise consists of thinking, researching and observing the price, which in the long term does not differ from the value, as a certain popular adage seems to advocate, of symbolic production. This has a price of three Euros. If we divide up the 80 Euros that I am promised to pay by the publishers of Badall magazine, by the 8000 characters that they demand of me, the result is that to the previous point I have produced enough to pay for the country on Sunday 7 February (2.20 Euros), plus the film 16 Calles than for 0.80 cents they are proposing to me today. It's not bad, is it? I have materialised in three lines, my historical investment in reputation – if not Badall’s would not have sought me out – my investment in human capital and therefore my ability to present structured knowledge, and, finally, those who pay me, I also suppose, pay for my peculiar talent; that is to say for my ability to present this structured information with some wit, so that it is attractive to readers and so that these readers, after experience, will increase their availability to pay for the next numbers of Badall magazine.