The social prospective surrounding the phenomenon of culture repeats with sufficient recurrence the account that we inevitably drift towards the space of trivialisation of symbolic messages, that is, towards the decline of culture. For the most, the detriment of profound meaning, massification, the reduction of cultural diversity as a result of globalisation, the failures of education systems in transmitting essential events in our histories and literatures, the media misrepresentation of cultural events, the invasion of tourist hordes into cultural locations and even the emergence of the Internet, are seen as irrefutable proof of a decline that brings us to poorer, smaller social environments that limit the human condition subjected to the bombardment of television and to advertising messages that only activate and reinforce our status as consumers.