The approach to the rural environment from the perspective of culture must be based on the recognition of the rural as a cultural category in itself. A culture that must be understood from the collective memory, identity and social cohesion, from the territorial perspective and the social projection of its historical and natural, material and immaterial heritage. A culture capable of valuing and updating its own local resources, helping to reinforce the social capital of the territory, and the community's vertebration and confidence in the site.