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Description

Include a gender perspective in consumer behaviour studies. Integrate the gender-based approach in teaching innovation.

Keywords

gender

Manager UV
  • Seric -, Maja
  • PDI-Titular d'Universitat
View details
maja.seric@uv.es
Research group
Communication, Innovation and Branding: An Approach Based on Consumer Behavior, Culture and Gender (COMINBRAND)

maja.seric@uv.es

Frascati classification